introduction of airasia
This can help the staff to become better and more creative. Besides, the AirAsia intranet dedicated to the staff is meant to facilitate open communication among the staff in order to enable the leader to have better understanding of his staff and to address staff issue. AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries. Mr. Through AirAsia X, AirAsia has successfully opened various profit-making routes to countries such as Australia, France, Iran, New Zealand and South Korea. He expected a significant number of layoffs within the industry and that was where his pool of highly experienced staff was going to come from. INTRODUCTION BACKGROUND INFORMATION OF AIRASIA. This will occur when employees are having too much freedom in making decisions or receiving too much responsibility without management guidance. In order to search for new talents, more money is needed to pump in for recruitment purposes in different places all over the country because quality human capital is important to AirAsia. Pro: Fewer management levels, more effective and focused management People-oriented behavior that presents in a leader often energizes employees. AirAsia’s low fare service is not limited to flights in Asia countries. Airasia PPT 1. It is a profit organization in the flight service, so it is making profit with the intent. BACKGROUND INFORMATION OF AIRASIA. This will be a loss to the company as the employees may not be loyal to the company and the only purpose of them is to get free trainings under AirAsia. Established in 1993 and officially started its operation on 18 November 1996, AirAsia is a low cost carrier (LCC) airline in the aviation industry. Thus, the employers will be able to carry out their work in a more friendly environment without much pressure from the higher-ups. For example, Tony Fernandes was awarded the International Herald Tribune Award for the “Visionaries & Leadership Series” for his outstanding work in AirAsia, and also the “Malaysian CEO of the Year 2003″ in December 2003, which was a highly acclaimed recognition, so far awarded to only nine other recipients in the country by American Express and Business Times. Application of Incremental Approach It is recommended that Tony Fernandes should apply incremental approach when making decisions. But each leadership style has its advantages and disadvantages. It has been named as the world’s best low-cost airline, and an initiate of low-cost travel in Asia.The airline was established in 1993 and started operations on 18 November 1996. INTRODUCTION 2. All of these have proven that Tony Fernandes is a transformational leader who is ready to channel positive changes and enthusiasm to his followers, while helping his followers to succeed as well. In the worst case scenario, the whole company may collapse as it may involve a hefty sum of money and the inability to generate new plans for the future operations. Tony Fernandes often develops a much better understanding of his staff, workplace conditions and enjoys new ideas and suggestions for improvement by encouraging employee feedback and ideas. Besides, together with their associate companies such as AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is able to take low-cost flying to an all new high with their belief, “Now Everyone Can Fly” which has also successfully positioned itself in customers’ mind. By creating a unique leadership brand via having knowledge of the business, Tony Fernandes would be able to produce impressive results to the stakeholders. Equal opportunities towards career is present in both AirAsia and Tony Fernandes. On the other hand, if the leader uses task- oriented behavior rather than people- oriented behavior, it is effective as it will increase the productivity of the followers but it will decrease the motivation of the followers. For example, employees work hard to increase productivity, and as a return, they get rewards from management. Dato’ Sri Dr. Tony Fernandes introduced this low cost concept with his believe of “Now Everyone Can Fly”. With mobile check-in, the passengers are able to check-in at anywhere before their flight departure time as long as there is internet connection. He once said “Our people are the ones who deserve credit for helping us get to where we are today; and for pushing us to even higher levels in the weeks and months ahead.” (Tony Fernandes, 2008). However, this method is to combine these two approaches (premium charging and price adjustment according to demand) for all flights so that the seats are effectively priced for all the flights. Furthermore, they are also able to think of ways and opportunities to strengthen the brand name of AirAsia in other countries. Successful leaders will normally have high need for achievement. The airport’s baggage handling system was a main component in the plan. Essay on AirAsia Red Tix Introduction AirAsia was established in 1993 by DRB-Hicom, a Government-owned conglomerate. Meanwhile, the people-oriented behavior of Tony Fernandes has enabled him to take care of the employees’ concern and needs so that the employees will feel comfortable working with AirAsia. Lastly, cultural issue in leadership will also affects leaders’ behavior. In a company with flexible organizational structure, the top management of AirAsia should provide executive support to the employees to ensure a decision or a project can be successfully carried out because employees might be afraid to make decision in new environment. Therefore, having business deals with suppliers can reduce the cost constrains that will limit the quality of services provided by AirAsia, as well as can rebuild the image of a low cost carrier. AirAsia Com Travel Sdn Bhd is concerned about your right to privacy. Furthermore, new staffs will have to undergo more training before they can serve the customers effectively. Besides, AirAsia was als the first airline to extend the retirement age of female cabin crew to be on par with the other male colleagues. AirAsia currently operates more than 142 routes to 78 destinations, with over 400 daily flights covering Malaysia, Indonesia, Japan, the Philippines and Thailand and with domestic and international routes, primarily from Kuala Lumpur, to Australia, Brunei, Cambodia, People’s Republic of China, India, Laos, Myanmar, Nepal, South Korea, Singapore, Sri Lanka, Taiwan and Vietnam. Before 2008, this route was served by Tiger Airways. Todate, AirAsia has both Shara Azlln Jalil as the Senior First Officer, and Ilyana Nazli Shah as the First Officer in the pilot crew of AirAsia. Having greater knowledge on the aviation industry will certainly bring more merits in improving the operation and management of the company. With that, the airline can be promoted to the people from all walks of life and customers will feel more attached to the hospitality that AirAsia is able to provide to the customers. This obviously can solve the uncalculated risk that may lead to unwanted outcomes. Since then, AirAsia’s has been expanding its routes to different countries such as Singapore, Indonesia, Philippines, and China. Besides, Tony Fernandes is able to motivate people to experience and to exercise new things. Social networking sites such as Facebook, Twitter and Blogs are highly utilized by AirAsia as the media in channeling information to the public. This is because once the employees have motivation and positive emotions such as being happy and enjoyable in workplace, their work performance will increase and will be loyal to the company since they have positive view on the company. Moreover, AirAsia’s intranet enables the staff to convey and share ideas, suggestions and critques throughout the company, which allows Tony Fernandes to address unfavourable issues promptly while gaining better understanding of his followers better. Hence, AirAsia became more noticeable than the other airlines and it played a huge role in bringing where AirAsia is today. Pro: Multi – cultural, gender and skilled staff provides efficient and effective workforce AirAsia is a multi cultural company where the employees are from different races, religions, backgrounds, gender, and age group. Hence, the leadership competencies that Tony Fernandes demonstrates are the key contributors to the on-going success of AirAsia while maintaining healthy relationship with the public. It can also be viewed in three perspectives which are intellectual stimulation, individual consideration, and inspirational motivation. Besides, the staff in AirAsia are able to work in a more conducive environment by implementing transformational leadership. As a leader of an organization, Tony Fernandes should not only concern for employees only. Besides, AirAsia also launched its first international flight to Bangkok in the same year. Introduction. He said “Having that direct connection with staff and operations allows me to make dynamic and effective decisions as they are needed” (Tony Fernandes, 2009). Various facilities are provided in order to relieve the stressful works of the employees. Gender discrimination and racist are also crucial issues in the workplace. AirAsia has travel around the earthandascend to become the world’s best in year 2001. For example, there is a pilot (with unknown name) who started out as customer service agent and eventually became a pilot after enrolling himself in AirAsia’s first cadet pilot programme (refer to Appendix 1 for the email sent by this pilot to Tony Fernandes).
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